Serene and Michelena Thanksgiving 2008

Serene and her daughter Thanksgiving 2008


Serene Mastrianni, RPh is a pharmacist and a care management liaison for GSK. Serene is President and Founder of Negotiating You, a motivational company designed to increase the net worth of women in various work environments. She is co-host and co-creator of the popular radio show Radio2Women which broadcasts weekly on WBCR-LP 97.7 FM .

Previously, Serene spent the majority of her professional life as a top rated representative and sales manager in the fast paced world of pharmaceutical sales. As the only female on a team of eleven managers, Serene experienced the challenges facing women both in and out of the workplace.

Serene, her husband Chris, and daughter enjoy the many splendors of the Berkshires and live on the Housatonic River, located at the elbow of the Appalachian Trail in Great Barrington, MA.

Gabrielle Senza


Self-taught artist, avid activist, curator and musician, Gabrielle Senza studied art through osmosis – trekking through museums, schools and galleries in the US and Europe. Senza’s painting, sculpture, installation and multi-media work address social and environmental issues facing our world today.  She has exhibited in solo and traveling group shows throughout the United States and abroad and has work in the collections of the Museum of Modern Art and the Whitney Museum in New York City.

Gabrielle is the founder of The Red Collaborative, a national grassroots arts organization devoted to empowering survivors of abuse through collaborative public art projects and creative initiatives on tough issues.  One of the most popular of these initiatives is the Walk Unafraid anti-violence project which brings awareness to a variety of environmental and human rights abuses through community-based collaborations.

Many of Senza’s public art installations have focused around relevant issues like dating violence, gender equality, and bullying.



Joanna E. Roche

As a business development consultant, PR expert and creative brand strategist, Roche works with clients in the beauty, fashion, and spa industry to help them achieve their sales goals and maximize their brand exposure.  Roche has over twenty years of corporate communications, executive management and creative experience in a wide range of business applications.

Roche’s background includes serving as Executive Vice President at boutique PR firm Pierce Mattie, managing a team of 25 publicists and a client portfolio of 50 plus.  Specializing in luxury goods PR and marketing, Roche served the firm’s clients in the executive management capacity and as their chief creative strategist.  Her role focused on building synergy between the client and the team by assuring a smooth and positive transition into the agency and coaching her staff to come up with the campaigns that create media buzz.  She represented a range of clients from Old Navy and Guess Handbags to Jane Iredale and Revive Skincare.  She has taught several seminars for FIT and the Cosmetic & Fragrance marketing program on viral communications.

In her spa consulting role, Roche has worked with beauty brands Hourglass Cosmetics, Trees Beauty, Whish, and Bio Origin to formulate products, develop spa treatments, and execute PR strategies.  She helped to develop and launch two spa start-ups including Seven Salon Spa.

Roche continues to work in commercial real estate with the real estate firm, Boulderwood Group.  She co-founded Boulderwood Group in 2004 when Roche merged her consulting practice with partner Carole Murko.

Prior to the creation of Boulderwood Group, Roche owned Joanna & Company, a marketing, public relations and business development firm she founded in 2001. Clients included Stonover Farm, Mepal Manor and Spa, the artist Danny O, Campo de Fiori, Peter Alvarez Salon, and the Rock and Roll Hall of Fame.   She focused on developing the marketing and public relations strategies for these clients and was successful in generating a number of placements in publications such as the New York Times, the Boston Globe, Boston Magazine, Travel and Leisure, W Magazine, Berkshire Living, Andrew Harper’s Hideaway Report, Launch Pad, and many more.

She served as the Communications Director for Canyon Ranch in the Berkshires for eight years, working primarily on marketing and PR for the destination resort, and serving on the corporate marketing committee.  She was responsible for the creation and implementation of the cultural calendar campaign, partnering with the Berkshire’s cultural attractions to create packages that increased summer occupancy at the resort.  Roche orchestrated many media visits and placements including segments on the Travel Channel, the Food Network, NPR’s 51%, The Morning Show on CBS, and print placements too numerous to mention.



Carole on Boulderwood Farm

Carole on Boulderwood Farm


Carole Murko
Carole Murko is a culinary artist who learned how to cook by observing her mother and grandmother since the age of 3. Throughout her life, Carole has emulated their passion for entertaining, cooking and feeding friends and family.

While pursuing a Master in International Economics at NYU, Carole started a catering business. She threw luaus, professor’s parties, and was the on-location caterer for a film production company. After graduation, her formal education lured her back to the financial world where she remained for several years never abandoning her love of cooking and entertaining. Carole then entered the interior design world where she loves designing kitchens and executing tablescapes.

Along the way Carole has owned and managed two bed and breakfasts with her significant other one at their home and the Federal House Inn in S. Lee, MA – where she delighted in creating yummy baked goods and breakfast feasts for their guests. She is the exclusive caterer of events at the Taggart House in Stockbridge, MA organizing rehearsal dinners, weddings, holiday parties and many fund raisers for local cultural groups.

Carole has become nostalgic for those long family meals and she tries to recreate as many as possible for her “family” and friends. She’s discovered through her friendships and entertaining that there are many stories, histories and recipes to be shared. And, hence the development of Heirloom Meals.

Carole has an AB in Economics from Smith College, an MA in International Economics from NYU, earned the CFA designation (Chartered Financial Analyst) and is a licensed real estate broker in Massachusetts. She is a member of the Board of Trustees of Shakespeare and Company, member of the Board of Trustees of Berkshire Grown, member of Berkshire Slow Food and member of the Boston Security Analyst Society. She is also the secretary of her Smith College class. And Carole has recently become co-host of a local, weekly radio show called
Radio2Women “Giving Women Voice.”



Jan Seward
Jan Seward is a clinical psychologist, author, and business consultant living in Great Barrington, Massachusetts.  For three years, she co-produced and co-hosted the popular and award-winning radio journal Radio2Women on independent community radio station WBCR 97.7 FM Great Barrington.  During that time, Jan and her good friend, program co-founder and co-producer Serene Mastrianni, interviewed hundreds of guests on topics about health care, politics, education, and the arts.

An accomplished public speaker, Jan particularly enjoys educating women about financial “self-defense”, and has worked to improve financial thinking and financial literacy with her well-attended seminars “Nice Girls Can Get RIch” and “Ready for Anything:  Talk for Tough Economic Times”.  An expert in the area of psychology and finance, she’s been a guest on Northeast Public Radio and a “Guest Chef” columnist for BBQ Berkshire Business Quarterly.

Jan is know for her lively intelligence, humor, and unconventional perspective on today’s most pressing issues.   Her company, Fruition™ Dynamic Change Services, offers business and personal growth coaching and consulting services founded on the principle of “Real Results in the Real World”; with over 25 years of experience, she has helped entrepreneurs, CEO’s and professionals from all walks of life to fulfill their potential and realize their dreams.

Jan is also an expert in the field of holistic health care and psychology.  For over 10 years she served on the faculty and executive team of the New York College for Allied Health on Long Island, NY.  She is currently on the faculty of the College of Naturopathic Medicine at the University of Bridgeport in Bridgeport, CT, where she coordinates the Health Psychology and Counseling curriculum.

Jan can be reached at www.Drjanseward.com, or at www.Fruitionservices.com;  She welcomes all your comments, questions, and inquiries.